---
title: Personalisation & decisioning agents | AI Agent Builders by GammaDX
description: The next best action, chosen inside your existing journey.
canonical: https://aiagentbuilders.com.au/agents/personalisation-decisioning
site: AI Agent Builders by GammaDX
---

# Personalisation & decisioning agents

The next best action, chosen inside your existing journey.

A decisioning agent selects the next asset, offer or journey step using your data, eligibility rules and approved content. It works inside the personalisation platform you already license.

- Replaces: static segment rules
- Cadence: Per interaction
- Human review: Guardrails
- Inputs: Profile data, Eligibility rules, Content catalogue
- Outputs: Next action, Decision log

## How it works

### It respects eligibility first

Hard rules and exclusions are evaluated before any recommendation is considered.

### It ranks approved options

Only approved assets and offers can enter the decision set.

### It logs each decision

Inputs, candidate options and the chosen action remain available for review.

## Typical connections

- **Experience**: Sitecore · Optimizely · Adobe
- **Customer data**: CRM · CDP · Data warehouse
- **Content**: CMS · DAM · Offer catalogue
- **Measurement**: GA4 · Power BI · Adobe Analytics

## Next step

Bring one customer journey and its decision rules. Email hello@gammadx.com.au.